Case Study: Better Business Bureau (BBB) achieves higher reader engagement and audience growth with Joomag

Better Business Bureau - Customer Case Study

The Better Business Bureau (BBB), a century-old nonprofit that publishes the monthly newsletter Torch Talk for its Alaska, Oregon and Western Washington audiences, needed to move from a static Constant Contact email to a more engaging, measurable online format while preserving its trusted branding and managing 10,000+ subscribers. To address this challenge the BBB selected Joomag and its digital publishing platform (including Joomag’s Awesome CRM, built‑in mailing and analytics) to create an interactive magazine experience.

Joomag let the BBB upload and enrich Torch Talk PDFs with video, audio, galleries and hotspots, apply consistent branding throughout the publication, import and segment subscribers via Awesome CRM, and send customized mailings while tracking reader behavior. As a result Joomag helped Torch Talk increase unique views and average session duration, reduce bounce rate, maintain its existing audience and attract new readers.

Better Business Bureau