Case Study: Omni Oklahoma City Hotel achieves 33 million impressions with Jones PR

Omni Oklahoma City Hotel earns 33 million impressions with Jones PR

Omni Oklahoma City Hotel commissioned Jones PR to support the public relations and marketing efforts for its grand opening in January 2021. The challenge was to promote the new hotel's amenities to both guests and locals, with a specific focus on its Mokara Spa, multiple food outlets, and luxurious design, all while navigating the complexities of launching during the COVID-19 pandemic.

Jones PR developed and executed a comprehensive earned media and influencer strategy. This included crafting pre-opening communications, organizing a safe ribbon-cutting event, securing media interviews, and partnering with local influencers. The results were powerful, with the campaign generating over 200 media clips with 100% positive sentiment and 33 million impressions, including coverage in Forbes. Jones PR also secured nearly 15 media tours for opening day and hosted 12 influencers to share their experiences.

Omni Oklahoma City Hotel