Case Study: University College London strengthens strategic reporting with Jones and Palmer

University College London strengthens its Annual Report with Jones and Palmer, backed by £2.2 billion in income

The customer, University College London (UCL), a top-ten global university, needed to elevate its annual report beyond a statutory document to reflect its strategic ambition and global stature as it approached its bicentenary. The challenge was to transform the publication into a strategically led, coherent narrative that would strengthen engagement with key stakeholders. Jones and Palmer was engaged to provide a service to reshape the report from a strategic, editorial, and visual perspective.

Jones and Palmer reorganized the report around UCL’s five strategic priorities, connecting performance data to long-term objectives. The solution included a redesigned financial section for clarity, a stronger narrative emphasizing sustained impact, and a fully designed, brand-aligned visual presentation. The result was a publication that effectively demonstrated UCL's global competitiveness and financial resilience, strengthening stakeholder engagement and supporting broader objectives like fundraising.

University College London