Case Study: The Surfer Beach Hotel increases revenue and guest satisfaction with Jonas Chorum

Surfer Beach Hotel boosts upgrade revenue to $22,000 annually with Jonas Chorum

The Surfer Beach Hotel, a boutique beach-side hotel in San Diego, sought to increase revenue and enhance guest satisfaction during the check-in process. They partnered with the vendor Jonas Chorum and implemented its Chorum PMS property management system to address this challenge.

Jonas Chorum provided an intuitive check-in flow within its software that made it easy for front desk staff to offer room upgrades. This solution generated over $11,000 in revenue from 300 upgrades and is projected to bring in over $22,000 annually. Approximately 75% of guests accepted an upgrade, helping to cover the software's cost. The hotel also leveraged the system's reporting to track upgrades and incentivize staff, while the faster process led to improved guest satisfaction and positive feedback.

Surfer Beach Hotel