Case Study: Best Western River North Hotel achieves $27K+ in additional revenue and faster check-ins with Jonas Chorum

Leveraging the Upgrade Check-In Flow at Best Western River North Hotel

Best Western River North Hotel, a 150-room property in downtown Chicago, faced a manual, error-prone check-in process for onsite parking and other upgrades that risked missed charges and slower service. To streamline check-ins and capture upgrade revenue, they implemented Jonas Chorum (Chorum PMS).

Using Jonas Chorum’s upgrade check-in flow and built-in special requests functionality, the front desk can add parking upcharges via a dropdown and run parking detail and special requests reports. The solution sped up check-in, was quickly adopted by staff, improved tracking of parked cars and revenue, and produced roughly $27,000 in additional year-to-date revenue—more than covering the annual cost of Jonas Chorum.

Best Western River North Hotel

Heidi Bitar

General Manager