Case Study: Surfer Beach Hotel achieves increased upgrade revenue and guest satisfaction with Jonas Chorum

Increased Revenue with Room Upgrades at The Surfer Beach Hotel

The Surfer Beach Hotel, a boutique beach-side property in San Diego, needed a simple, fast way to upsell ocean-view suites at check-in without slowing service or harming guest satisfaction. To solve this, they turned to Jonas Chorum and its cloud-based property management software—using the Chorum check-in upgrade flow to make room upgrades easy for staff and guests.

Jonas Chorum’s intuitive check-in upgrade functionality let the front desk offer upgrades with a 75% acceptance rate, driving about $11,000 from 300 upgrades so far and projecting more than $22,000 in incremental revenue annually—enough to essentially cover the software cost. The solution also improved guest satisfaction, enabled reporting on upgrades and staff performance, and supported commission-based upsell incentives to sustain higher revenue and better follow-up care, all powered by Jonas Chorum.

Surfer Beach Hotel

Umit Corut

General Manager