Case Study: Modern Teaching Aids delivers a virtual category showcase in six weeks with Jomablue

Modern Teaching Aids launches 25 virtual sessions in 6 weeks with Jomablue

Modern Teaching Aids, Australia's largest supplier of teaching resources, needed to quickly move its internal Category Showcase for sales teams from an in-person event to a virtual format. With only six weeks to prepare, the challenge was to deliver a comprehensive programme covering a 20,000-product range without thinning the content, while keeping production simple for a small internal team. They partnered with Jomablue to achieve this.

The solution was built on the Jomablue Community platform, which provided a single virtual space for the event. Jomablue enabled the MTA team to host 25 back-to-back live sessions with integrated chat and Q&A, and then publish each session on-demand immediately after it aired. This approach transformed the two-day event into a permanent, self-paced product learning library, streamlining employee onboarding and making the content a reusable HR resource.

Modern Teaching Aids