Case Study: B2B Marketing Leaders Forum welcomes 450+ delegates safely with Jomablue

B2B Marketing Leaders Forum welcomes 450+ delegates with Jomablue

The B2B Marketing Leaders Forum, a major marketing conference in the Asia-Pacific region, faced the challenge of safely returning to an in-person format while meeting all COVID-19 safety obligations. The event's organizers partnered with Jomablue to utilize its check-in, session management, and lead capture tools to ensure a secure and smooth experience for over 450 attendees.

Jomablue's solution involved staggering attendee arrival times and using its built-in marketing tools for clear pre-event communication. This enabled a fast, contactless check-in process via mobile e-tickets and ensured social distancing. As a result, the forum successfully welcomed all delegates to a sold-out event in Sydney with no bottlenecks, providing valuable data on session attendance for capacity planning and sponsor reporting.

B2B Marketing Leaders Forum