Case Study: United Financial Insurance Group simplifies lending and boosts direct phone inquiries with Jolly Creative Agency

United Financial Insurance Group simplifies loan access with Jolly Creative Agency for 2 user groups

Jolly Creative Agency partnered with United Financial Insurance Group, a financial lender specializing in nationwide real estate. The customer needed a website redesign to visually demonstrate their business scale, create an admin tool for updating daily rates, and position themselves as a comprehensive "do-it-all" lender rather than a niche player. Key challenges included designing a simplified homepage that wouldn't overwhelm users with options and creating a site structure that served both veteran and first-time real estate owners.

The solution from Jolly Creative Agency featured a hero section with subtle video motion to immediately communicate the company's purpose. They simplified the services area to highlight top loan options and created easy-to-understand loan type pages. The design prioritized straightforward calls to action to lead users to contact the company directly by phone. This approach successfully made the lending process clear and accessible for both key user groups, encouraging them to start the loan process with a live agent.

United Financial Insurance Group