Case Study: WEHCO reactivates lapsed digital subscribers with Subtext

Re-Activating Digital Subscribers at WEHCO Using Subtext

WEHCO Media, a multimedia publisher with a large digital subscriber base, was struggling to re-engage lapsed digital subscribers after email campaigns saw declining engagement and subscription renewals. To solve this reactivation challenge, WEHCO turned to Subtext and its SMS marketing platform to find a more direct way to reach subscribers.

Subtext helped WEHCO import lapsed subscriber mobile numbers, send reactivation offers by text, and test SMS against email across titles like the Chattanooga Times Free Press and Arkansas Democrat-Gazette. The approach drove a 350%+ increase in reactivated digital subscriptions, with much stronger engagement than email, leading WEHCO to expand its Subtext SMS strategy to additional newspapers.

WEHCO Media