Case Study: Florida State University’s Battle’s End raises $101K in 24 hours with Subtext

NIL Collective Raises $101K In 24 Hours

Florida State University’s NIL collective, The Battle’s End, wanted a better way to engage current donors and attract new supporters during its Spring Game. With email clutter and noisy social media making outreach difficult, they turned to Subtext to communicate directly with members and prospects via SMS.

Using Subtext, The Battle’s End drove sign-ups with SMS invites for entry into a members-only Spring tailgate, promoted their text line on the Jumbotron to more than 30,000 fans, and used tagging and audience segmentation to send targeted donation offers. The campaign raised $101,860 in one day, increased donors by 8%, and gave the collective direct SMS access to more than 400 members for ongoing fundraising and event promotion.

Florida State University