Case Study: 1 Minute Talk Show achieves direct fan engagement and new content ideas with Subtext

New Content Ideas Generated Through 1MTS Engaging Their Core Audience

1 Minute Talk Show needed a direct, personalized way to reach and reward their most engaged superfans. To do this they turned to Subtext, using Subtext’s text/chat platform to create an intimate channel where fans could access a chat between the hosts and be invited into the show’s creative process.

Using Subtext, 1 Minute Talk Show built a campaign that collected fan numbers via DMs, added a “Text” link to their Instagram, and used broadcasts to share exclusive content, co-create material with fans, and give a behind‑the‑scenes look. The effort produced a new series, deeper insights into superfans, and strong engagement: 7.72% overall engagement rate, 37% on the top broadcast, and an average of 4 responses per subscriber — all enabled by Subtext.

1 Minute Talk Show

Aiden Wall

Host