Case Study: MMA Shark earns $22K/month with Subtext

MMA Sports Handicapper Earns $22k per Month

MMA Shark, a premium Mixed Martial Arts sports handicapping service, wanted to monetize and grow a Facebook audience that was already getting free high-performing MMA picks. Working with Subtext, the founder Paul looked for a way to turn his hobby into a scalable business and deliver timely betting insights to fans.

Subtext helped MMA Shark launch a $109/month paid subscription campaign that sent the latest MMA picks and information directly to subscribers’ phones. By leveraging Paul’s Facebook group and promotional ads on MMA sites, the campaign achieved just 2% churn and generated over $22K in gross revenue per month, helping Subtext turn the business into a profitable, long-term subscriber model.

MMA Shark

Paul

Founder and CEO