Case Study: Morning Brew Inc. boosts event engagement and communication with Subtext

How Morning Brew Inc. Made Texting Essential to Their Event Experience

Morning Brew Inc. needed a reliable, direct way to communicate with 300 attendees at its annual Marketing Brew Summit. Email wasn’t consistently getting through, so the team needed a better solution for sharing event updates, answering questions in real time, and keeping attendees engaged with key resources like the agenda.

Morning Brew Inc. chose Subtext as its primary attendee communication tool, using imported mobile numbers, scheduled messaging, live Q&A, giveaways, alerts, promotions, and post-event surveys. Subtext helped the team streamline event-day communications and improve attendee engagement, with measurable impact including 36%+ click-through rates on agenda texts and stronger 1:1 communication throughout the event.

Morning Brew Inc.

Dillon Dyer

Associate Director, Event Audiences