Case Study: Bill Dickason Chevrolet drives $231K in gross profit with Subtext

Drove $231K in Gross Profit Through SMS Marketing Channel

Bill Dickason Chevrolet needed a better way to reach new and existing customers as privacy changes made cookie-based tracking less effective. The dealership wanted to maximize its first-party data and improve communication through a more direct channel. Subtext provided an SMS marketing platform to help them engage customers and drive sales, service, and vehicle acquisition.

Using Subtext’s tagging and segmentation features, Bill Dickason Chevrolet sent 12 months of targeted text campaigns, typically 1–2 per month, tailored by vehicle type, condition, and service history. The results included 17,092 SMS subscribers with over 90% retention, 130 service responses, 449 sales responses, and measurable profit across service, sales, and acquisition, contributing to more than $231K in gross profit on a $19,980 investment.

Bill Dickason Chevrolet