Case Study: Buckeye Talk earns $50K in revenue with Subtext

$50K in Revenue Earned by Buckeye Talk

Buckeye Talk, the Cleveland.com sports podcast hosted by Doug Lesmerises, Stephen Means, and Nathan Baird, wanted a way to keep conversations going between episodes and build an exclusive community for their most loyal fans. They turned to Subtext’s SMS/text-message platform to create a paid subscriber experience that could deepen engagement and support their Ohio State reporting.

Using Subtext, the team launched a $3.99/month “Buckeye Talk” campaign with a two-week free trial, giving subscribers breaking news first, daily analysis, text-based Q&A, subscriber-only content, and access to virtual events. Subtext helped Buckeye Talk generate $50K in revenue, with subscriber growth continuing month over month and reaching 10% MoM growth even during the COVID-19 sports shutdown.

Buckeye Talk