Case Study: Coffee Circle halves hiring budget and boosts application conversion with JOIN

Sharpening the talent attraction process at Coffee Circle

Coffee Circle, a Berlin-based coffee roasting company, was growing quickly and needed a more efficient way to attract qualified candidates. Its existing HR software, Personio, lacked strong multiposting capabilities, so the team turned to JOIN for a more intuitive, cost-effective way to publish job ads across multiple job boards and reduce manual work, hiring delays, and recruiting spend.

With JOIN, Coffee Circle could create one job ad and automatically post it to more than 10 free job boards, while still using Personio for internal candidate management. JOIN also integrated with Personio so promising applicants could be synced seamlessly. The results were strong: Coffee Circle cut its hiring budget by 50%, increased its application conversion rate by 40%, and reduced average time-to-hire by 40%.

Coffee Circle

Deborah Moschioni

Head of Human Resources