Case Study: North Island enhances its luxury brand identity with Joie Brands

North Island elevates luxury brand identity with Joie Brands’ full brand evolution

North Island, a luxury private island resort in the Seychelles, underwent a change in ownership and management structure. The new leadership engaged Joie Brands to perform an in-depth study to ascertain if its visual and verbal communications were optimal, aiming to retain its built-up brand equity while allowing for a subtle polish.

Joie Brands conducted extensive research and strategic workshops to evolve the brand. The solution encompassed brand positioning, a new visual identity system, and customer communications, all designed to highlight the resort's exceptional exclusivity, privacy, and natural splendors. The vendor successfully delivered a comprehensive rebranding strategy and launch campaign to position North Island as a unique, off-the-beaten-track destination.

North Island