Case Study: Infinity des Lumières creates a memorable immersive art brand with Joie Brands

Infinity des Lumières launches immersive art brand remotely during lockdown with Joie Brands

The customer, Infinity des Lumières, is an immersive digital art gallery with an existing but limited brand presence. Their challenge was to develop a stronger, more memorable brand identity that would not overpower the artwork itself. They engaged the vendor, Joie Brands, for a complete branding solution to help them achieve this goal and connect emotionally with their audience.

Joie Brands developed a comprehensive visual identity system and launch campaign for Infinity des Lumières, working entirely remotely during lockdown. The solution was inspired by concepts of the desert and infinite possibilities, using energetic beams of light to contrast with dark imagery. The vendor successfully launched the new brand, which helped the gallery attract visitors and achieve success as pandemic restrictions began to ease.

Infinity des Lumières