Case Study: Bloss Coffee achieves a distinctive, ethical brand identity with Joie Brands

Bloss Coffee builds a responsible coffee brand with Joie Brands

Bloss Coffee, a new coffee brand sourcing beans from Thailand and neighboring countries, faced the challenge of building a complete brand identity that communicated its values of responsibility and the cultivation of value for everyone in its supply chain. They partnered with Joie Brands for a comprehensive solution encompassing brand strategy, naming, visual identity, and packaging.

Joie Brands developed the name "Bloss" to reflect the idea of blossoming value and ethics. Their solution included a unique sprouting logo, a bold and recognizable visual system, and design-driven informational maps for packaging. This new branding positioned Bloss Coffee as an educational and ethical brand for cafes and coffee drinkers who value a good story with their product.

Bloss Coffee