Case Study: RBS Invoice Finance achieves 50% year-on-year social media audience growth with John Brown Media

A winning social media plan achieving outstanding results

RBS engaged John Brown Media to spark conversation and establish RBS Invoice Finance as a social thought leader. The bank’s challenge was to create meaningful engagement and measurable KPIs across social channels; John Brown Media delivered full-service social media management, omnichannel content, blogging, real-time marketing and training to position the business in the right conversations.

John Brown Media built a distinct brand personality, curated and operated accounts (Twitter, LinkedIn, Google+), produced white papers and a WordPress blog, and created shareable content that now underpins RBS’s data-capture strategy. The campaign delivered a 50% year‑on‑year social audience growth, attracted high‑quality followers (BDO, ACCA, ICAEW, BBC and the government’s small business ambassador), won a Highly Commended at the Financial World Innovation Awards, and led John Brown Media to run nationwide seminars for RBS clients.

RBS