Case Study: Accessorize achieves stronger brand identity and digital engagement with John Brown Media

A fashion-forward web-based channel to strengthen brand identity within a digitally savvy audience

Accessorize, a global high‑street jewellery and accessories retailer, engaged John Brown Media in 2012 to boost its brand identity and strengthen fashion credentials for a digitally savvy, style‑conscious audience. The brief called for fresh, inspirational editorial content that would resonate across a broad female demographic—from tweens to older shoppers—while avoiding a hard sell.

John Brown Media built A‑List, an aspirational web‑based editorial channel and multi‑channel program (longer features on the Accessorize site, shorter social posts, apps and email newsletters) featuring celebrity Q&As, street‑style imagery, videos and product-led get‑the‑look pieces. The A‑List delivered highly popular posts (including a Pixie Lott interview, a summer festival guide and blogger get‑the‑look content), strengthened Accessorize’s fashion credibility and drove measurable multi‑channel engagement; specific KPI figures were not provided in the case text.

Accessorize