Case Study: RBS achieves 116% increase in visitors and viral social reach with John Brown Media's Business Sense

A credible content hub supported by a smart social media strategy receiving standout results

RBS needed an always-on channel to support Britain’s SMEs, create an ongoing dialogue with customers and position the bank as a credible destination for business advice. John Brown Media was engaged to deliver the Business Sense content hub — a fully responsive website plus website content and social media services — targeted at small business owners.

John Brown Media implemented a weekly-updated, mobile-first site backed by social campaigns, email marketing and interactive features (Storify, polls, live discussions). Since the 2012 relaunch the site saw a 116% rise in visitors, an email redesign delivered an 80% traffic uplift, one article reached 250,000 Twitter users via retweets, and a budget “tweetathon” reached 91,978 people, demonstrating clear engagement and traffic gains.

RBS

Katy Goff

Marketing Manager, Business Banking Brand and Marketing