Case Study: Great Ormond Street Hospital Children’s Charity boosts donor engagement and fundraising with John Brown Media

A bespoke content marketing programme for Britain’s most famous children’s hospital charity

Great Ormond Street Hospital Children's Charity, which relies on a broad network of supporters to raise millions annually for hospital redevelopment, research and patient care, needed to keep donors engaged, committed and acting as ambassadors. John Brown Media was engaged to deliver a bespoke content marketing and stakeholder engagement programme—including strategic planning, research and the Lifeline print magazine—to retain donors, encourage increased giving and promote other ways to support the charity.

John Brown Media implemented the Lifeline multi‑platform magazine (print-led with online signposting), featuring patient guest editors, compelling stories and calls to action that guide readers from engagement to donation or fundraising. The programme is continually measured against satisfaction metrics and has helped the charity maintain high donor satisfaction, encourage additional donations and support community fundraising—outcomes tracked and reported by John Brown Media.

Great Ormond Street Hospital Children's Charity