Case Study: McDonald's streamlines Nordic recruiting and scales youth hiring with Jobylon

McDonald's - Customer Case Study

McDonald's Sweden, one of the country’s largest employers, wanted a recruitment setup that could support its Nordic growth plans and help it recruit 10,000 young people by 2024. The company needed a flexible ATS that could work across multiple countries while still supporting local processes and reaching candidates where young job seekers actually spend time online.

Jobylon implemented its tools across McDonald's restaurants in Sweden and then rolled them out in Finland, Norway, and Denmark, enabling a consistent system with room for country-specific workflows. The result was a faster, more scalable recruitment process that McDonald's described as easy to replicate across markets, supported by responsive service and positive feedback from franchisees and entrepreneurs. McDonald's also reported hiring 2,500 new employees in 2021 as part of its broader initiative.

McDonald's

Emelie Dahlberg

Head of People Development