Case Study: Genuine Parts Company achieves 20% more applicants and faster hiring with Jobvite

Genuine Parts Company - Customer Case Study

Genuine Parts Company (GPC), founded in 1928 and now a global distributor of automotive, industrial and business products with about 50,000 employees, was struggling to hire in a tight labor market. Legacy recruiting tools and a complicated application process led to candidate drop-off and made it difficult to engage passive talent.

GPC adopted the Jobvite platform—using Engage, Hire and Text—to modernize workflows, launch social recruiting and simplify applications. The multi-channel approach drove a 70% open rate and over 30% click-through, lifted applicant traffic double-digits (20% YoY), and shortened time-to-fill by 2–3 days, producing a significant spike in applies and new hires.

Genuine Parts Company

Kirk Allan

Vice President of HR