Case Study: Canada Cartage achieves 118% increase in applications and 20% more hires with Jobvite

Canada Cartage Better Attracts Top Talent with Jobvite

Canada Cartage, a leading national provider of customer-located dedicated trucking and warehousing solutions, faced a severe recruiting challenge as the industry contends with an aging workforce and a nationwide driver shortage (the Canadian Trucking Alliance estimated a shortfall of up to 48,000 drivers by 2024). With the average driver age around 48 and baby-boomer retirements outpacing replacements, the company needed to attract younger, on-the-road candidates in a traditionally male, blue-collar sector.

Canada Cartage partnered with Jobvite to build a candidate-centric recruiting program: a memorable career site, multimedia employee videos, simplified mobile search, a Driver Quick Apply app, Jobvite Engage email campaigns, targeted “hot spot” recruitment, SEO/SEM, streamlined lead landing pages and a 24-business-hour response SLA. After one year the program drove a 118% increase in applications and a 20% rise in hires, achieved a 58% email open rate (vs. a 19.33% recruitment benchmark) and an 11% CTR (vs. 1.81%), averaged over 500,000 social impressions monthly, and grew Facebook likes by 268%.

Canada Cartage