Case Study: Visiting Rehab and Nursing Services doubles job posts while cutting ad spend in half with JobTarget

Visiting Rehab and Nursing Services doubles job posts and cuts ad budget in half with JobTarget

Visiting Rehab and Nursing Services (VRNS), a home health agency, faced challenges with low visibility on its job posts, overspending on a single job board, and attracting low-quality candidates. To address this, VRNS partnered with vendor JobTarget and implemented their Programmatic 360 solution to optimize its recruitment advertising spend.

JobTarget's solution provided VRNS with a centralized view of its campaigns and optimized spending to focus only on the most effective job boards. As a result, VRNS doubled its number of monthly job advertisements while cutting its budget in half, all while improving candidate quality and the recruitment experience for its HR team.

Visiting Rehab and Nursing Services (vrns)