Case Study: Coen Markets achieves higher-quality hiring with JobPixel

Coen Markets - Customer Case Study

Coen Markets, a large convenience store chain, faced the challenge of needing to hire high-quality candidates within a competitive landscape and a limited recruiting budget. To address this, their field recruiters turned to the vendor JobPixel to explore how its video introduction service could improve their process.

JobPixel's solution enabled Coen to eliminate phone interviews, freeing up recruiter time to expand into new applicant channels. The platform's video introductions allowed the team to adopt a "quality over quantity" approach, reviewing only applicants who submitted a video. This strategy was hugely successful: JobPixel helped Coen achieve a hiring rate of 47%, which was nearly four times their previous rate, leading to significant time savings and a planned company-wide expansion of the tool.

Coen Markets

Jason Cooper

Field Recruiter