Case Study: the UK-based University of Art & Design improves scholarship interviews and reduces screening time with Jobma

The UK-based University of Art & Design reduces pre-screening time by 70% with Jobma

The UK-based University of Art & Design, a prestigious postgraduate institution, faced significant challenges with its scholarship selection process. The university struggled with inefficient interview scheduling due to applicants and panelists being in different time zones. Their traditional paper applications also failed to capture candidates' passion and personality, making holistic assessment difficult for the panel. To address this, they turned to Jobma's asynchronous video interviewing platform.

By implementing Jobma's solution, the university allowed candidates to record video responses at their convenience. This eliminated scheduling conflicts and provided a richer view of each applicant's enthusiasm and communication skills. The results were highly positive: the new process reduced pre-screening time by 70%, achieved a 100% participation rate from long-listed candidates, and received praise from both the selection panel and applicants for its flexibility and professionalism. Jobma helped the institution enhance its brand image as a forward-thinking university.