Case Study: Leading US University saves 60 minutes per hire and expands applicant pool with Jobma

How This University is Using Jobma to Simplify Their Hiring and Save 60 Minutes Per Hire

Leading Prominent Institution, a US higher-education organization, was struggling with a time-consuming, inflexible hiring process dominated by phone screenings and in-person interviews. To attract more candidates and offer a branded, convenient experience, the institution turned to Jobma and its one-way video interviewing platform.

Jobma enabled candidates to record responses to pre-set questions on their own devices while hiring managers reviewed interviews asynchronously, augmented by ethical AI features like automated scoring and live proctoring. The implementation cut time per hire by 65 (roughly a 60-minute) reduction, increased the applicant pool by 35%, and delivered a 4‑star-or-higher experience for over 90% of candidates — all achieved using Jobma.