Case Study: Leading Canadian Retail Franchise achieves 70% faster seasonal hiring and 15% higher peak‑season sales with Jobma

How A Leading Retail Franchise in Canada Streamlined Seasonal Hiring and Imporved Worker Retention with Jobma

Leading Retail Franchise, a Canadian retailer known for curated lifestyle and wellness products, struggled with seasonal hiring surges and high turnover among temporary staff; traditional face‑to‑face interviews slowed onboarding and hurt team cohesion. To address this, they adopted Jobma’s one‑way video interviewing software to streamline candidate assessment during peak periods.

Jobma’s platform let applicants record answers to pre‑set questions and enabled hiring managers to review candidates on their own schedule, improving fit assessment and engagement. The result: 70% faster time to hire, a 30% increase in qualified applicants, a 15% boost in peak‑season sales, and over 90% of candidates rating their Jobma interview 4 stars or higher — demonstrating Jobma’s measurable impact on hiring efficiency and business performance.