Case Study: Tim Hortons Distribution achieves multiple hires and greater brand exposure with Jobilla

Tim Hortons - Customer Case Study

Tim Hortons Distribution, the supply chain arm of the popular Canadian restaurant chain, faced significant difficulty recruiting for physically demanding order selector roles on continental night shifts at its Guelph facility. The recruitment challenge was compounded by a lack of brand awareness, as the public primarily associated the Tim Hortons name with coffee shops rather than its distribution centers. The company engaged the recruitment vendor Jobilla based on a personal recommendation to help address these hiring obstacles.

Jobilla implemented a targeted recruitment campaign featuring a short video to raise awareness and attract candidates. The solution provided a soft touch approach, allowing viewers to easily click to learn more about the open positions. The campaign was highly successful, generating over 50,000 views which significantly boosted brand exposure for Tim Hortons Distribution. Measurable results followed, with the Jobilla campaign yielding 271 applications and resulting in the hire of four employees for the Guelph center, leading the customer to plan a future campaign with Jobilla.

Tim Hortons

Christine Lunn

People Business Partner, Supply Chain