Jobber
72 Case Studies
Case Study: Your Way Lawn Care achieves hyperlocal growth and streamlined client communication with Jobber
A Jobber Case Study
The Rewards of Building a Hyperlocal Lawn Care Business Strategy
Your Way Lawn Care is a Raleigh, NC–based lawn service founded by firefighter-turned-entrepreneur Brad Lloyd. What began as a teenage side gig grew into a business with four employees, but Lloyd faced the challenge of scaling sustainably while keeping customers concentrated in small neighborhoods to reduce drive time and preserve family time.
He built a hyperlocal growth strategy using Facebook geolocation ads, Instagram photos and hashtags, Nextdoor neighborhood targeting, and strong word-of-mouth referrals, plus video how-tos and equipment showcases. The tactics turned the side hustle into a full-time, profitable business (two full-time and two part-time staff), deliver consistent leads (Instagram brings weekly calls), and are helping Lloyd cluster clients for greater efficiency and better work–life balance.
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Your Way Lawn Care
Brad Lloyd
Your Way Lawn Care