Case Study: Mil-Spec Lawn Care achieves a booked‑solid, booming business in one season with Jobber

How Two Military Veterans Built a Booming Lawn Care Business in One Season

Mil‑Spec Lawn Care was founded by veterans Brian and Kristy Boase near Fort Campbell, Tennessee, to serve a close‑knit military community that needed reliable, trustworthy lawn and outdoor maintenance while service members are deployed. Their challenge was to build a credible, dependable business quickly after military service and to win the trust of families who want peace of mind when loved ones are away.

They met that challenge with focused market research and military‑centric branding, a one‑stop service offering, tight route planning for efficiency, active social media and a review‑driven website, plus Jobber software for instant invoicing and job tracking. The combination of mentorship, targeted marketing and operational tools had them booked solid in their first season, delivering high customer loyalty and steady, quality‑focused growth without overexpansion.

Mil-Spec Lawn Care

Brian Boase

Owner