Case Study: Handmaid Cleaning achieves rapid local growth and hundreds of customers with Jobber

How Two Entrepreneurs Successfully Moved Their Business Across the Country

Handmaid Cleaning, founded by Grace Reynolds in Pittsburgh in 2009 and relocated to Walla Walla, WA in 2012, faced the challenge of breaking into a tight-knit small-town market where few people had paid for professional cleaning and trust was paramount. Moving from a city of 300,000 to a town where “everybody knows everybody,” the owners had to overcome skepticism and build relationships from scratch.

They combined grassroots outreach—door-to-door flyers and community involvement—with a targeted social media strategy, risking a modest $30 Facebook test that quickly drove calls and bookings. By using engaging content to build familiarity and converting that trust with well-timed offers, Handmaid Cleaning grew from a one-person startup into a multi-person operation with expansion plans for the tri-cities area and recognition from Facebook’s small business advisory council.

Handmaid Cleaning

Kevin Reynolds

Founder