Case Study: Adair Tree Care achieves a dominant online presence and customer trust with Jobber

How to Build a Customer Base Via a Strong Online Presence

Adair Tree Care, a Calgary-based tree services company led by owner Matt Davis, faced the challenge of standing out in a competitive, high-expectation market where affluent clients demand expertise and a high-quality experience. The business needed a reliable way to communicate its skills and build trust so prospects would choose them when it was time to hire an arborist.

Davis invested in search engine marketing, targeted content (how-to guides, pest info, local recommendations), selective social media use, and proactive review management to shape the company’s online impression. The result: Adair Tree Care ranks at the top of local search for “Calgary arborist,” enjoys strong organic visibility and positive reviews across platforms, and has built a recognizable, trusted brand that drives customer inquiries and business growth.

Adair Tree Care

Matt Davis

Owner