Case Study: Harding’s Services achieves unified brand growth and streamlined operations with Jobber

How This Entrepreneur Joined Forces with Other Local Businesses to Build a Strong Brand

Judith Virag runs the cleaning division of Harding’s Services Inc. in Calgary, having grown from a one-person startup in 2012 into a full-service residential, commercial and construction cleaning operation. Faced with the challenge of scaling while maintaining autonomy and generating steady leads, she needed better brand recognition, cross-referrals and reliable operations as the business expanded.

She joined Harding’s licensing model, operating under a shared, trusted local brand and cross-marketing with sister divisions, while using Jobber to streamline scheduling, checklists and paperwork. The result: a busy division with 451 clients (about 125 active at a time), stronger visibility and referral-driven growth (roughly 70% word-of-mouth leads), greater consistency in service and the flexibility to add seasonal offerings.

Harding’s Services

Judith Virag

Director of Cleaning Division