Case Study: TurFresh achieves a record‑breaking year and scalable growth with Jobber

How This Astroturf Business Had A Record-breaking Year With Jobber

TurFresh, founded by John Pla in Santa Ana in 2010, is a 15‑employee astroturf maintenance and product‑sales company. Rapid growth exposed inefficient, spreadsheet‑based dispatching and inconsistent client follow‑up that made scaling unsustainable, so John needed an easy, reliable way to automate scheduling, invoicing and customer communications.

In 2016 TurFresh adopted Jobber—onboarded in two days—and now uses it for scheduling, dispatch, invoicing, credit‑card payments and automated email/text follow‑ups. The outcome: faster billing and payments, improved customer feedback and online reviews (roughly a 99% five‑star rating), remote work and vacation flexibility for staff, and continued expansion including a record‑breaking year and the ability to run far more crews without adding proportional office headcount.

TurFresh

John Pla

Owner