Case Study: Hope Cleaning achieves community-driven growth and operational efficiency with Jobber

How Hope Cleaning’s Unique Mission Separates Them from Their Competitors

Hope Cleaning is a Calgary-based residential and property cleaning company founded by Rachel Cheung that combines quality service with a social mission: hiring and training women from low-income housing, survivors of domestic violence, and other vulnerable situations. The challenge was to differentiate in a crowded market while providing flexible, reliable employment and building trust with clients—especially seniors and property managers—so the business could scale without sacrificing its community focus.

Hope Cleaning built a for-profit, community-driven model, partnering with local agencies and prioritizing word-of-mouth referrals to grow a loyal client base. Operationally they use Jobber for scheduling, invoicing and GPS time capture to ensure accountability and efficiency; as a result the company has grown to 14 employees, deepened client relationships, expanded partnerships, and helped staff move into more stable lives.

Hope Cleaning

Rachel Cheung

Hope Cleaning