Case Study: Mow Town Edmonton achieves rapid growth and concierge-class customer service with Jobber

Concierge Class Customer Service Builds a Successful Business Quickly

Mow Town Edmonton, founded by Chris Senger in 2016, began with a single used mower and the challenge of breaking into a market dominated by one‑truck operators while scaling seasonally diverse lawn care and snow‑removal services. The business needed to win larger, repeat contracts and build trust quickly without a big marketing budget.

Senger focused on concierge‑class customer service, taking varied jobs, making thoughtful referrals, and targeting condominiums and property managers while using Google AdWords for precise local targeting. He streamlined operations with Jobber and relied on efficient tools like the Stihl BR700; within a season the company grew to two full‑time crews and five part‑timers, won roughly 200 condo properties, improved productivity (servicing 4–10 properties/day), and reduced marketing and travel costs.

Mow Town Edmonton

Chris Senger

Owner