Case Study: Gemstone Lights achieves streamlined operations and scalable growth with Jobber

A Case for Slow Growth Building a Solid Business One Install at a Time

Gemstone Lights, founded by Tate Leavitt in Calgary, turned a personal frustration with installing traditional Christmas lights on tall gables into a specialty manufacturing, distribution, and installation business. Facing a common homeowner problem—unsafe, time-consuming installs and limited color control—Tate developed a proprietary soffit-mounted track system and app-driven RGB lighting to make installations easier, cleaner, and highly customizable.

The solution combines manufactured LED components, a hidden seven-foot track, and a mobile app that produces thousands of color and pattern options, plus a service model that partners with local crews for installation. Growth has been deliberately steady and referral-driven—supported operationally by Jobber to coordinate sales and installers—resulting in strong customer satisfaction, repeat business, crews in multiple cities, and selective distribution agreements rather than immediate big-box expansion.

Gemstone Lights

Tate Leavitt

Owner