Case Study: 10 Bucks a Room achieves 3,000+ customers and franchise expansion with Jobber

10 Bucks a Room - Customer Case Study

10 Bucks a Room is an East Brunswick, NJ cleaning company founded by Maany Silva that set out to cut through a crowded, confusing market where many people assume professional cleaning is unaffordable. With six employees and a clear need to simplify pricing and expectations, the business had to overcome the perception that cleaning services were only for wealthier households.

Silva solved that by decluttering the offering: a straightforward name and a flat $10-per-room rate (taxes and supplies included), bold branding on vans and shirts as mobile billboards, and a simplified franchise approach. The result: strong word-of-mouth, more than 3,000 customers, national franchise inquiries, initial franchise sales, and a clear shift in customer perception about affordability and convenience.

10 Bucks A Room

Maany Silva

Owner