Case Study: Bank of the West achieves 4x more qualified applicants and 55% recruiting cost savings with Jobalign

4x more qualified applicants in half the time, saving 55% in Recruiting

Bank of The West, a large regional bank operating more than 700 branches, needed to expand its Fargo call center but faced a tight labor market (3.5% unemployment) and very low response from traditional online job boards and print ads — only 40 candidates in eight weeks. To solve this, Bank of The West partnered with Jobalign to scale hiring and improve candidate quality using automated, mobile-friendly prescreening and phone interview technology.

Jobalign configured EEOC‑compliant, bilingual automated phone interviews with role-play questions, verified contact details, and delivered pre-qualified local matches recruiters could review from any device. The program generated 2,000 applicants, produced 670 pre-qualified local candidates, delivered 4× more qualified applicants in half the time, cut recruiting and advertising costs by 55%, and saw 48% mobile and 12% text applications.

Bank of The West

Esther Jimenez

Senior Recruiter