Case Study: BlueCross cuts advertising costs by 65% with JobAdder

BlueCross reduces advertising spend by 65%

Bluecross, the largest private aged care provider in Victoria, Australia, was managing around 1,500 hires a year with a small three-person recruitment team. Using an outdated, highly customised ATS made talent pipelining and candidate search difficult, so hiring became decentralised and costly, with hiring managers doing much of the work and every role needing to be advertised.

By switching to JobAdder’s ATS, Bluecross gained a centralised recruitment system with better search, reporting, and visibility across hiring activity. With JobAdder, the company cut job board advertising spend by 65% and agency usage by 30-40%, saving thousands of dollars and making the platform pay for itself in just a few months.

Bluecross

Joel Broughton

Head of Talent Acquisition