Case Study: Virginia Tech Athletics strengthens The Hokie Way’s brand and community reach with Joba Studio

Virginia Tech Athletics wins a $600K donation campaign with Joba Studio

Virginia Tech Athletics, a nonprofit organization, needed to establish a new Name, Image and Likeness (NIL) initiative called The Hokie Way to connect student-athletes with charities. They partnered with Joba Studio for comprehensive services including brand design, web design, and marketing to build this new entity from the ground up and promote its mission to the community.

Joba Studio created a brand identity inspired by the Virginia Tech campus, developed a mission-reflective website, and implemented a digital marketing strategy. This included social media management and Google Ads to grow the organization's community and encourage donations. A subsequent matching campaign with Virginia Tech alumni resulted in a $600,000 fundraising achievement for The Hokie Way.

Virginia Tech Athletics