Case Study: New River Home Trust launches a mission-driven brand and website with Joba Studio

New River Home Trust launches a mission-driven brand and website with Joba Studio

New River Home Trust, a nonprofit providing permanently affordable homeownership in Virginia's New River Valley, needed a brand identity and website that could simultaneously speak to first-time homebuyers and community partners/donors. They engaged Joba Studio for an end-to-end brand identity design and website design & development solution to create a clear, mission-driven platform.

Joba Studio developed a responsive logo system and a purposeful color palette to reinforce the nonprofit's mission, then translated this into a streamlined website with clear paths for users to learn, browse homes, and apply. The solution included SEO setup, analytics, and CMS training for the client. The result for New River Home Trust was a mission-forward site where prospective homeowners can review steps and apply, while partners can quickly understand the model and get involved.

New River Home Trust