Case Study: Worthington National Bank builds trust and grows deposits with J.O. Agency

Worthington National Bank adds $10 million in deposits in one month with J.O.

During the 2008 financial crisis, Worthington National Bank faced the challenge of differentiating itself from major banks that were accepting government bailout funds. The bank partnered with vendor J.O. Agency to craft a bold messaging campaign that would position it as a fiscally responsible and community-first institution.

J.O. implemented a strategy using unapologetic billboard and print advertising, complemented by targeted PR efforts. This approach successfully generated national media coverage in major outlets like The Wall Street Journal and FOX News. The campaign resulted in a measurable $10 million increase in deposits within one month and significantly enhanced the bank's brand trust during a volatile economic period.

Worthington National Bank