Case Study: Trinity Metro achieves triple-digit ZIPZONE ridership growth with J.O. Agency

Trinity Metro boosts ZIPZONE ridership 246% with J.O.

Trinity Metro, a public transit agency in Fort Worth, faced the challenge of low ridership and limited public awareness for its ZIPZONE on-demand rideshare service. The service, which was launched during the pandemic, needed a major push to educate the public and drive adoption. They enlisted the help of vendor J.O. Agency to develop a ridership campaign.

J.O. implemented a hyper-targeted digital campaign using mobile-first videos and social media ads geotargeted to specific ZIP codes. Their solution focused on messaging that highlighted everyday use cases and recent service enhancements like expanded hours and fare integration. This approach drove triple-digit percentage increases in monthly ridership, culminating in a 246% overall increase in rides from 2020 to 2021. The campaign's success, executed by J.O., established ZIPZONE as a flagship service and earned several marketing awards.

Trinity Metro