J.O.
36 Case Studies
Case Study: Texas Wesleyan University boosts applications and brand recognition with J.O. Agency
A J.O. Case Study
Texas Wesleyan University boosts applications 119% with J.O.
Texas Wesleyan University, a private institution near downtown Fort Worth, needed a complete brand repositioning to boost awareness, elevate its stature, and drive enrollment growth. To meet this challenge, they partnered with the vendor J.O. for a comprehensive rebranding and marketing service.
J.O. implemented a transformative rebrand that included a new visual identity with modernized logos, the creation of the "Smaller. Smarter." tagline, and unified athletic branding. This cohesive new identity was applied across digital, print, and outdoor marketing channels. The results were highly successful, yielding a 119% increase in applications in the first year and significantly elevating the university's profile and brand recognition.
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